Assessment 3

Social, Locative and Mobile media

Student name: Simeng Chang  (Carrie )

Student ID:  460152075

Tutorial: Thursday 6:00pm – 9:00pm    Cherry Baylosis

                 Word count: 1411 worlds


Social, Locative and Mobile media


With the development of the network, network technology is more and more perfect, the global gradually stepped into the information age at present. In recent years, social media has been more and more popular, people has been relying on social media increasingly, which has become an indispensable project in people’s life, especially the mobile media. Mobile social media is a global phenomenon, but also local at every point (Hjorth and Arnold 2013).  With the technique of Location Based Services (LBS) came out, it was well integrated and used in the social media (Hjorth & Hinton, 2013). LBS includes two meanings; the first is to determine the mobile device or user’s geographic location, the second is to provide all kinds of information related to the location service. Over the course of MECO 6936, discussed the meaning of place and space in social media and the influence of LBS for Mobile social media and games.


Core concept

All over the globe, location-based services such as the global positioning system (GPS), geo tagging and Google Maps have become a pervasive part of everyday life through platforms and devices such as smartphones, Android devices, tablets and portable gaming devices.  (Hinton, S., & Hjorth, L. 2013).  Space is more abstract than location, the place is real, but sometimes space needs to imagine. LBSs utilise various features in smartphones (including GPS, and various methods of triangulating position based on proximity to cell-phone towers and wireless networks) in order to determine the location of the user in geographic space ( Hinton, S., & Hjorth, L. 2013).With the development of social media and technology, Mobile social media and social games are also beginning to converge with other technologies, such as LBSs, that continue to redefine the uses of the mobile device. Although LBSs have been available in mobile devices since the early 1990s, it is only fairly recently that LBSs have become a feature of smartphones, and so have started to become available to people who would not otherwise have gone out to purchase a separate device such as a GPS unit ( Hinton, S., & Hjorth, L. 2013).  For obvious reasons, the place has always played an important role in mobile media (Ito 2002; Hjorth 2005). Mobile media highlights the various, oftentacit notions of place as something that is lived and imagined, psychological and geographic (Hjorth 2012). These ‘hybrid’ spaces, as Adriana de Souza e Silva calls them, create social situations in which borders between remote and contiguous contexts no longer can be clearly defined (Gordon and de Souza e Silva 2011: 86). We have been more and more mix the real world and virtual world together and produce a certain commercial value.



In recent years, positioning and mobile media bring lots of influence on society. They are not only bringing more business opportunities but also reduce the distance from person to person in the society. We cannot underestimate the influence of Network and locative media (Farman2011). As a result of these developments,  smartphones growing popularity there has been according to a 2013 Pew Internet study, notable growth in use of location-based services, with ‘growing numbers of [US] Internet users adding a new layer of location information to their posts, and a majority of [US] smartphone owners us[ing] their phones’ location-based services’ (Zickuhr, 2013) Digital, mobile maps change how we navigate and conceptualise place.( Hinton, S., & Hjorth, L. 2013).  As mobile media converges with social and locative technologies, new forms and practices are emerging that are primarily focused on developing social connections. These technologies can be seen as increasingly overlaying space with digital information in order to create new places that are mediated in part by the technology itself ( Hinton, S., & Hjorth, L. 2013). Positioning technology used in the more and more applications, such as games, maps and social media as well as the App of the camera. LBS games like Foursquare and Jiepang highlight how the place cannot be mapped just as a geographic or physical location, but also reflects cultural, emotional and psychological dimensions ( Hinton, S., & Hjorth, L. 2013).


Additionally, through the convergence of social, locative and mobile media we see there will some controversial problems. In LBSs we see an overlaying of place with the social and personal whereby the electronic is superimposed onto the geographic in new ways. In particular, by sharing an image and comment about a place through LBSs, users can create different ways to experience and record journeys and, in turn, impact upon how place is memorialized ( Hinton, S., & Hjorth, L. 2013).  Secondly, the service of location in Mobile social media also can appear sometimes privacy crisis. Like Foursquare, Facebook uses Points of Interest (POIs), which are human-determined features on a map (or in a geodata set), with each element occupying a particular point. POIs, as Barreneche (2012b) notes, ‘may include name, current location, category, address, telephone, email, social media accounts, URI. (Wilken, R. 2014 ).


Case studies

  1. Along with the use of social media, such as Weibo, Facebook and WeChat. Lots of people can communicate through these social media to share their information. Like the list of Hyunjin. She waited for her friend Soohyun in a café in Shinchon, She took a few photos then quickly uploaded it, along with the caption ‘Waiting’, to a few social media sites with location-based services (LBSs) like Facebook Places and Cyworld minihompy. When her another friend see this message, nearby, then ran to find her ( Hinton, S., & Hjorth, L. 2013).


These social media users through by LBS of the track of the physical space and social networking Interact with their friends, make their relationship more closely. In addition, lots of people use the WeChat. This APP has one of the function is “nearby”. People can go through it to find another person, who they don’t know and add them become a new friend.


  1. In recent years, positioning technology used in more and more applications, such as games, maps and social media, and camera applications. This has brought social media a lot of customers. As of 2010, Facebook had ‘200million people around the world [who were] actively using Facebook from a phone’, a number that had tripled from the previous year and was only likely to continue growing (Tseng, 2010). With the increasing of the customer base, which brings more beneficial economic effect. The company of social media can use these customers to increase the fee of advertisement. Additionally, the platform of social media can use the LBS to help clients to increase popularity. For example, in the Weibo, one of the features is “nearby,” People can search nearby users to share information, like food, music and some tourist attractions. Like this picture.              微博

Through this function, a lot of people can find the perimeter shops or restaurant, and there is some user evaluation under it. Friends can also comment on each other, it not only increase their communication but also can bring more convenience to the public.


3 Instagram is one of the most popular social media in recent years, which launched from 2010, now it has more than 150 million upload pictures. (Hinton, S., & Hjorth, L. 2013). Instagram can allow users to shoot, edit and add location to share photos (Hjorth & Hinton, 2013).


When a user upload photos can add the location of the photo was taken. At the same time, users can also upload pictures of location view others. Instagram forebode a new generation of visual art.  With these new applications, often working in collaboration with social and locative media, camera-phone images have been given new contexts (Hinton, S., & Hjorth, L. 2013).


Development and discussion

Through the analysis of examples and discussion, LBS is critical for social media. It not only combines the place also combines the space. It can help people expend their field of vision and can reduce the distance between their friends. In addition, this function can bring some commercial value for company of social media. Of course, LBS is also have some disadvantages. For example, the implications of Facebook embracing mobile and location are likely to be far-reaching. For those concerned about the personal data and privacy challenges posed by locative media, and Facebook’s accrual of location data coupled with its own notorious privacy track record, such developments are likely to generate considerable disquiet. (Wilken, R. 2014 ). So when people using this function, they should be careful their safe and privacy.


Hinton, S., & Hjorth, L. (203). Social, Locative and Mobile Media Understanding Social Media (pp. 120 – 135). London: SAGE Publications Ltd.


Wilken, R. (2014). Places Nearby: Facebook as a location-based social media platform. New Media & Society, 16(7), 1087-1103.


Farman, J. (2012). Locative Interfaces and Social Media Mobile Interface Theory: Embodied Space and Locative Media (pp. 56-75). New York: Routledge.




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