Assignment 1

Be The Filter

Group Member: Aijing Song, Yao Xiao, Yue Yang, Qi Qi

For Be The Filter, our group use four social media platforms (WeChat, Weibo, Facebook, and Instagram). We will use these platforms to conduct multi-way and multi-level approaches base on the characteristics of different platforms and users’ communication habits. Our approaches will include both direct and indirect communication, constantly online interaction to maximize our influences and their participation in Be The Filter. The target audience of WeChat focuses on 15-50 year-old Chinese in China (but not limited within China). This group occupies 86% of all WeChat population. The main audience of Weibo is 10~39 year-old Chinese young group, they account for 78.69% of all Weibo users. Their education background and income level are not so high compare to other platforms. Facebook has the highest popularity among the social media platforms and is used worldwide. Its target audience is all the Facebook users between the age of 25 to 34, occupied 29.7% of all users on Facebook. For Instagram, over 90% users are under 35, which makes it an attractive platform for many apparels, education, entertainment, and media brands focused on the 18 to 34-year-old age bracket . Among all the Instagram users, 68% of them are female.

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