Target Audience-The Con Agency

Simply looking into the music hall of the university of Sydney, and you will be surprised to find out that most of the audiences have got grey hair and don’t belong to our generation. Therefore, the aim for our Con Agency, is to attract youngsters, like you and me, come and experience the magic of music, which carries both history and culture and should not be appreciated by only a certain group of people.

However, as we all know, attracting young people nowadays is quite a hard job for several reasons. According to Australian Bureau of Statistics (2014), those who age 18 to 28 years old are exposed to overwhelmingly information, with a habit of using the high-tech products excessively. In addition, they are also highly dependent on social network. In Australia, according to Sensis social media report (2016), 90 percent of the people from the 18 to 28 age group access inter-net more than five times per day. Social media is their major approach of communicating with the outside world as well as seeking information. Facebook, Instagram, Snapchat and YouTube are some of their favourite.

In attracting those young people to the concert, the traditional dissemination of sending out the pamphlet won’t be as effective as social media which may spread rapidly among the youth and set the agenda as well.

Our agent will make the concert into an interesting and exciting event which will arose the enthusiasm of music for the young people.


  1. Household Use Of Information Technology, Australia, 2014-15″. Abs.gov.au. N.p., Bureau of Statistics, 2014, http://www.abs.gov.au/AUSSTATS/abs@.nsf/Lookup/8146.0Main+Features12014-15?OpenDocument#
  2. Sensis Social Media report, June, 1, 2016, www.sensis.com.au/socialmediareport

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