Social media, and participation in Facebook, Twitter and Instagram

What is social media?


Social media is a popular phrase that we can meet many times in our daily life, it is the future of digital communication and it has provided various platforms and tools to enhance audiences share information, like Facebook, Instagram, Twitter, Wechat, Weibo and others. Social media is the group of online collective channels committed to group based data, connection, content sharing and coordinated effort.



Social media can be characterized as a phenomenon that has related to the web2.0, permitting more availability and connection between web clients and it energizes commitments and input from any individual who is an individual from any virtual group. The characteristic of new media is easy to distinguish, such as collective, creative, timely, interactive etc. At 21st century, anyone not only can produce but also retrieve a large amount of information through social media. Compare with the traditional media people just receive the information passively, new media seems make people more active and enthusiastic.

Different social media platforms may have different characteristics, but almost all of them possess the basic characteristics, which are listed following.

Social media - Word Cloud


The first basic characteristic is user-based. Before interpersonal organizations like Facebook or MySpace turned into the standard, sites depended on substance that was redesigned by one client and read by Internet users. The stream of data was in a independent course, and the heading of future overhauls was controlled by the website admin, or author. Online informal communities, then again, are constructed and coordinated by clients themselves. Without the clients, the system would be a void space loaded with vacant gatherings, applications, and talk rooms. Clients populate the system with discussions and substance. Any individual who joins in the examination controls the bearing of that substance. This is the thing that makes informal organizations quite a lot more energizing and element for Internet clients.


Informal communities are assembled and flourish from group ideas. This implies simply like groups or social gatherings around the globe are established on the way that individuals hold regular convictions or leisure activities, interpersonal organizations depend on the same guideline. Inside most cutting edge online interpersonal organizations today, you’ll discover sub-groups of individuals who offer shared characteristics, for example, graduated class of a specific secondary school, or a creature welfare bunch. Not just would you be able to find new companions inside these hobby based groups, yet you can likewise reconnect with old companions that you lost contact with numerous years prior.


Not at all like the sites of the past, interpersonal organizations blossom with connections. The more connections that you have inside the system, the more settled you are toward the focal point of that system. Like the idea most fraudulent business models are centered around, inside online interpersonal organizations, the idea truly works powerfully. When you have only 20 contacts and you distribute a note or a report on that page, that substance multiplies out over a system of contacts and sub-contacts that are much bigger than you may understand.


Another one of a kind normal for informal communities is the passionate component. While social network of the past were engaged basically on giving data to a guest, the informal community really furnishes clients with passionate security and a feeling that regardless of what happens, their companions are inside simple range. Whether enduring separation, separation or some other family emergency, individuals are finding that the capacity to hop online and discuss straightforwardly with a friend network gives a lot of backing in a generally unmanageable circumstance.




Participation is one of the most important features that make new social media different from it in the past. In the past, audiences usually accept information passively through some media platforms like television, radio, newspaper and others. Nowadays, all audiences who use social media platforms have an access to participate in social media.

Nowadays, a large number of companies take advantage of social media platforms like Facebook, twitter and Instagram to run their campaigns like Nest Cam and HappyToHelp cause these social media platforms have the participative characteristic and even some famous brands like Nike, Starbucks Coca Cola and others have official channel on social media platforms. My own social media campaign Waterinfingers I also promote it in three popular social networks like Facebook, Twitter and Instagram.

  • Participation in Facebook: Facebook is one of the biggest social media platforms and it can not be easy to outstanding in the feedback unless you are post in a regular way. Anyone can likes or comment on even has a debate under what you post on Facebook. One of the most effortless approaches to begin interfacing with your most associating with your contacts is a group. You can join bunches crated by other individuals or you can begin your own groups. What is more, Facebook can undertake tag evens, which is one of the effective and free approaches to develop businesses or promote campaigns.
  • Participation in Twitter: An individual or group that arranges the occasion and encourages the discussion. Numerous chats have their own particular Twitter record and landing pages to facilitate impacts. The # image utilized with a progression of letters and numbers is known as a “hashtag” and adding the visit particular hashtag to each of your tweets permits you to take part. The hashtag is searchable and makes an approach to channel the tweets that are a piece of the visit. Hashtags are likewise progressively piece of other social stages, including Tumblr, Instagram, Google+, and Flickr.
  • Participation in Instagram: Compare with Facebook and Twitter Instagram has nervous unique features like we only can post one image once; we can not post words without picture; we can share our specific location when we post something. About participation, I want to mention a successful example. The Franworks Restaurants; Original Joe’s, State and Main and Elephant and Castle, gave mustache liners to their benefactors with directions for individuals to impart their mustache pic to the eatery’s labels (#joesmos, #statestache, #castlestache) for an opportunity to win a trek “anyplace your ‘stache wishes” and also other eatery blessing cards. These photographs are a fun path for individuals to have an affair to impart to their adherents while the prizes make a remarkable motivating force for investment. With this online networking effort, Franworks exceeds expectations at connecting with their fans and urging them to advance their eateries in a credible way.IMG_0733IMG_0735

To sum up then, social media has changed the way that we use to communicate with each other and we cannot ignore the effects of social media on life, business, technology and others.


Reference list

Venable M. A Beginner’s Guide to Twitter Chat participation. 2013.


Ditty A. How to increase participation your Instagram campaign. 2014.


Hampton K. Why Most Facebook Users Get More Than They Give.; 2012:69.


Bruns, A., Burgess, J., & Mahrt, M. (2013). Twitter and society. K. Weller, & C. Puschmann (Eds.). New York: Peter Lang.


Boullanne S. Social Media Use And Participation: A Meta-Analysis Of Current Research.; 2015:524-538.


One thought on “Social media, and participation in Facebook, Twitter and Instagram

  1. Hi, your article has a clear structure which is really easy to follow. I am agree with you opinion that the content created by users makes the internet worthy, and otherwise it is only a void space without meanings. The part of features you mentioned many terms such as informal communities, interpersonal organization and so on in the process of change from past site to web 2.0 age and the most important elements of social media platforms you summarize is user-based, which offers me some fresh ideas and new directions to think about this issue. You write a lot about the comparison between the past and the present of internet. However, I think it would be better if you add some points about the comparison between the online environment and real life in different aspects.

    In the part about the concept of participation, you take your campaign in three major social media platforms as examples to demonstrate how users engage with the social media. You also illustrate that the character of those three platforms. I am really impressed by the example of the Franworks Restaurants which provides a successful campaign for me to learn and study. But I want to refer to a little suggestion for you. When you explain the concept of participation using some graphic images like research data, it may receive better effect and is more interesting to read. I really hope that we can have an opportunity to catch up and talk about the relating issues! It would be great that we exchange our thoughts with each other!


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