social media design brief




Before introducing my social media campaign, I want to show some unbelievable facts about water resource on our planet-the Earth. Water covers 70% of our planet, and many of us think water is a plentiful and inexhaustible resource. However, freshwater that we depend on live is incredibly rare. Only 3% of the world’s water is freshwater. 1 in 10 people lack access to safe water and 1 in 3 lack assess to a toilet. The majority of region around the world face water crisis including Australia due to rainfall shortage and climate change.

My social media campaign is related to above water problem and named Water in Fingers, WIF for short.

The demographic of this social media campaign has five groups. The first group is environmentalists and environment protectors, because WIF not only need the support of people who are care about water crisis but also authorities, we need them to provide some professional knowledge about water crisis. The second target audience is farmers, that’s because for the world as whole, the proportion of agricultural irrigation water accounts for 70%. The third target audience is the owners of factory especially those factories that need a large amount of water to operate their system, and we have the data to show that, industrial water use account for 22% of global water consumption. The fourth one is mother and housewife who are the main water users in every home and the proportion of household water is 8% in total water use. And the last one is doctors, because there are many diseases derive from poor water quality and inadequate sanitation.

The purposes of this non-profit campaign is, attract more attention to water crises, improve people’s awareness of saving water resource, promote the development of environment sustainability and collect donation for poor region because of water shortage such as Niger, Bhutan and Perth.




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