Social media campaign brief for SHOPFASHION


About ShopFashion:

ShopFashion is one of the world’s leading online retailers for women’s luxury fashion. Founded in 2008, ShopFashion has been dedicated to offer an inspirational and unforgettable online shopping experience to fashion-forward consumers. Today, ShopFashion showcases over 200 most important designer labels, including clothes, shoes, bags, accessories, jewellery and beauty products. It also provides outstanding customer service, as well as fast and reliable delivery to more than 120 countries.


Social Media Campaign Objective:

To open the new market of Australia, ShopFashion plans a 3 months social media campaign that aims:

  • to increase brand awareness among Australian consumers;
  • to increase followers on social media accounts (Instagram, Facebook, Twitter);
  • to increase clicks on the official website.


Target Audience Analysis:


  • Age: 25-40
  • Gender: female
  • Income: AUD1500 and above per week
  • Occupation: white collar
  • Education: bachelor and above


  • Australia


  • Love fashion and fancy stuff;
  • Love to try new things and attracted to new experience;
  • Sociable, confident, positive, independent.


  • Love online shopping;
  • Use social media to stay connected with friends;
  • Love taking photos and sharing visual experience;
  • Follow fashion trends.

Post by: Qichun ZENG (Summer) SID 440107299


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