Bush Kids is a non-government organisation, based in Sydney, providing health services to children from regional New South Wales. We work with families, local health and education providers to improve services received in remote communities.
The NGO is organising a gruelling annual 600km marathon charity bike ride. We will run an intensive awareness campaign to be used through various SNS to raise awareness and much-need funds.
The ride is in its fourth year, has a loyal base of supporters and good growth. Participation has grown to 110. In 2015 more than $300,000 was raised through the cycle.
This campaign will raise awareness for the organisation through promotion for the ride and harness the support of loyal brand ambassadors to authentically engage with their networked audiences as advocates for the organisation.