Social Media Design Brief

Marjolaine and Mint is a digitally based catering company that offers catering for smaller home parties. The company offers a minimum full three course dinner to a eight course degustation. Clients have the ability to tailor their menu to meet special orders and/or dietary requirements. Customers who choose to purchase the four course dinner or higher will be provided with a simplified recipe booklet of their chosen menu to recreate at their leisure. The company also offers services for event management – if desired, the company will set up the client’s venue, where the client is able to pick a style and theme for the set up for the dinner. As an aside, the company offers separate special order service where customers are able to order individual mains and desserts.

As the company caters for home dinner parties, the client is expected to have adequate kitchen space and basic kitchen equipment (oven and stove). For this reason, the target demographic would be homeowners who are looking to entertain intimate parties in the comfort of their home. In recent years, this service has been popular with a young professional female and young couple demographic.


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