Elegant Vows is a small marriage celebrant business providing personalised ceremonies. Along with the ceremonies itself, Elegant Vows has the ability to provide assistance in more than the celebrant area, such as entertainment and henna, venue advice, MC services and decorations for the upcoming events. The business provides more than just a traditional marriage ceremony, allowing full personalisation and flexibility of the ceremony and assistance in other areas, should the customer wish to utilise these services.
The current demographic for this business is predominantly women who have initially approached the company in the past. Young, South Asian couples within the community in Perth is the current reach of the company. Many past customers had discovered the company through word-of-mouth, so the business is looking at expanding their reach, particularly through the use of social media. In terms of reach, the business is looking at tapping into other ethnic groups and communities within Perth with the possibility of expanding within Australia in the future.