My social media design brief will be a social media campaign focused within the alcoholic beverage industry, in particular craft beers.
The campaign will be called #beerlovesyou.
The key demographic of this campaign will be males aged between 18 to 35 and females ages between 20 to 30 from middle to high income backgrounds. The campaign will seek to target people who frequent licence premises in particular locations which have strong brand image for selling craft beer.
The campaign will utilise a large volume of main stream media and social media to create user generate content which will increase the overall engagement with the campaign. The campaign will also seek to increase this user generate content by creating competitions to further target and engage our primary audience.