Assessment

Social Media Brief Jenny’s Cafe

Jenny’s Cafe: Bronte’s Authentic Local Beach Cafe.

Jenny’s Cafe is a lovely destination located at Bronte Road facing the stunning beach and park. Jenny’s Cafe is all about loving local, serving the community, and providing a relax chill atmosphere where everyone is welcome. Jenny’s Cafe is a popular destination for great coffee, all-day amazing breakfast, and the BEST smoothies and pressed juices in town.

Locals LOVE the cafe. Unfortunately, Jenny’s cafe has no presence online (like cero, I know…not good) where all this love can be expressed, shared and liked. Nevertheless, we are ready to change that with a comprehensive campaign that could articulate the values of this wonderful place and connect them even closer to Bronte’s thriving community.

The audience we will reach varies: from the regular locals that visit the cafe every day to the tourist exploring Sydney’s beaches to the runners stopping by in their coastal walk. We will tailor the content towards an audience that is already familiar with the cafe and is expected to be thrilled to find it in social media networks.

We can describe the audience as: active, healthy, social media savvy, family oriented, community oriented, lover of dogs, and lover of everything local.

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