Week 2, Seminar 3 Hangout – Assignment 1 Questions

Here’s the final Google Hangout for this week, which promoted great discussion around the use of the networked publics theory and how we might use this as we construct our strategies for a social media campaign. Namely, encouraging users (public strangers) to converge around themes and topics, instead of building followers and fans. Increased engagement trumps high follower stats.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s