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Week 2, Seminar 3 Hangout – Assignment 1 Questions

Here’s the final Google Hangout for this week, which promoted great discussion around the use of the networked publics theory and how we might use this as we construct our strategies for a social media campaign. Namely, encouraging users (public strangers) to converge around themes and topics, instead of building followers and fans. Increased engagement trumps high follower stats.

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