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MECO6936 – Demographic for ‘Lunchbreak Concerts’ at the Con

Our primary audience is Sydney University students aged between 18-25 years old. This demographic don’t have a large disposable income, so we will be creating marketing that emphasises that these sessions are a free. They are also time poor, with most studying as well as working full time. This demographic spends a great deal of… Continue reading MECO6936 – Demographic for ‘Lunchbreak Concerts’ at the Con

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MECO6936 Assignment 1 – Description of Target Audience (Thursday 9am Tutorial)

Tutorial: Thursday 9am-12pm. Group Members: Mengyao Su, Huiming Wang, Ziyun Chen.   Nowadays, social media platform has become one of the most effective ways to attract large amounts of audience. In our campaign design for the University of Sydney’s Conservatorium of Music, our basic target audience are aged from 18 to 54. They are social media most frequent users. According to Quiip[1], this age… Continue reading MECO6936 Assignment 1 – Description of Target Audience (Thursday 9am Tutorial)

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AUDIENCE DESCRIPTION (The Lesmit)

  The target audience for this media campaign is mainly Sydney University students, and online friends of performers in the Cons. They are expected to be informed the time and the location of Free lunch-break concerts, then participate it. This campaign is also intended to create an opportunity for students to establish or connect their social network, and pass the lunchtime… Continue reading AUDIENCE DESCRIPTION (The Lesmit)